- In what area do we need ideas
- Redefine the challenge in at least 7 ways
- If there is more than one challenge, choose one and leave the others
- Choose a creativity technique
2. Generate ideas ( 3 minutes Green Hat Thinking)
- Apply a creativity technique
3. Report each idea in the following format (7 minutes Blue Hat Thinking)
- Focus: what has been the focus?
- Idea: a description of the idea
- Concept: a description of the underlying concept
- What is the concept to be achieved?
- In which way is that achieved?
- What are the values of the concept or idea?
4. Evaluate each idea/concept – the degree of innovativeness and the level of effort required for a successful implementation (4 Minutes Red Hat Thinking)
- X-axis Innovativeness: a scale from 1 (improvement) to 5 (Breakthrough)
- Y-axis Implementation: a scale from 1 (slowly/difficult) to 5 (quick/easy)
5. Decide what action to be taken ( 2 Minutes Blue Hat Thinking)
- Implement immediately (score 5,5)
- Give away
- Store for later use
- Throw away (score 1,1)
As you will notice the amount time of time dedicated to Blue Hat Thinking is 13 minutes which seems counter-intuitive for a creative session. The actual time for creative thinking is only 3 minutes. The definition of the challenge, the reporting of ideas, and the evaluation of ideas are often the weakest parts of a creative thinking session.
If you schedule a 20 minutes creativity session every week, after six month you will have at least 24 ideas. Many of them may be excellent ideas!
Photo: Bulb With Purple Lotus In Hand by thampapon1