World Thinkers’ Ideas – Fitness Club for the Brain

Alvaro Fer­nan­dez is SharpBrains’ co-founder and Chief Exec­u­tive Offi­cer. He was recently named a Young Global Leader by the World Eco­nomic Forum (WEF). This forum honours young leaders around the world for discovering innovation solutions to problems that are regarded as significant in today’s world.  Alvaro Fernandez was born in Spain but he has lived in the USA since 1999. He is an inspiring leader who encourages others to be involved and engaged in the work to discover ways to keep the brain sharp.

SharpBrains is a market research firm and innovative think tank. The goal is to provide information to individuals and organisations regarding brain fitness and applied neuroscience.Recently he wrote the book   “The Sharp­Brains Guide to Brain Fit­ness together with Elkhonon Goldberg.

Alvaro Fernandez predicts an increase in the emphasis on brain maintenance. There will also be a more integrated approach where physical and mental exercises will be better integrated in the future. Ideas that are explored is that while you are jogging you can at the same time listen to a brain fitness podcast that helps to maintain your working memory. Exciting articles related to brain fitness can be found at the website, which also have various games and brain teasers to ensure that you keep your brain as fit as possible.

Photo: Gravity by graur codrin



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