Thinkibility Idea Pool – Fictions


Filip Dujardin is a Belgian photographer, who makes images that are just believable enough to confuse the eye.

Dujardin calls his art–which is not quite photography and not quite illustration -“fictions.”  He creates his fictions from multiple photographs that he cuts and pasts into something that is just believable. A building made entirely out of chimneys, a massive wall of windows in different sizes and shapes, or a castle built towering up from the sand dunes.

His images using actual monument in post-Soviet areas of Eastern Europe sparked lots of interest even frenzy. Is this what it looks like? No, it is not. But Dujardin’s version of architecture is intriguing and it challenges our idea of reality. Playing architect is more engaging than taking photos of other people’s masterpieces.

A focus on analysis and target, along with the absence of introspection and imagination may result in thinking that is simply “more of the same”. We react to the past rather than design ideas and solutions for today and the future. Henry Mintzberg says that many business schools have emphasised analytical skills rather than practical management skills. Learning to change is vital. Engineering, medicine, business, architecture, and painting should be concerned not with how things are or were but how they might be. The mind-set should be solution and action oriented, rather than problem-focused. By using logic, imagination, intuition, and reasoning, you explore possibilities of what could be.





Imagine that you where to put together several images of your “problem”.

  • What would it look like?
  • What does it remind you of?
  • What new insight would you get?

Imagine that you put a watermelon inside an apple. Apples with red flesh. Sounds great! And it looks interesting!


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