Brainstorm Warning – No Cool Ideas Found

Counting man hands (0 to 5) isolated on white background

Jeffrey Baumgartner describes himself as “Not your typical, corporate innovation consultant”. Below you can listen to his recent independently organised TED talk, which has been described as “An energetic & stimulating speech on the future of creative idea generation!!” — organisers of TEDxULB.

Jeffrey is the co-founder of the Brussels Imagination Club which holds experimental workshops twice a month on  “just about anything”. In the video below he explores this goal-oriented approach to thinking. He discusses questions such as:

  • Is it bad to criticize ideas during a brainstorming session?
  • What would an alternative to brainstorming look like?
  • How do  you deal with crazy ideas?
  • How do you formulate a sexy or extreme goal that is provocative, desirable and interesting?

You can download a PDF-file about Anticonventional Thinking (ACT)  here.

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