Jeffrey Baumgartner describes himself as “Not your typical, corporate innovation consultant”. Below you can listen to his recent independently organised TED talk, which has been described as “An energetic & stimulating speech on the future of creative idea generation!!” — organisers of TEDxULB.
Jeffrey is the co-founder of the Brussels Imagination Club which holds experimental workshops twice a month on “just about anything”. In the video below he explores this goal-oriented approach to thinking. He discusses questions such as:
- Is it bad to criticize ideas during a brainstorming session?
- What would an alternative to brainstorming look like?
- How do you deal with crazy ideas?
- How do you formulate a sexy or extreme goal that is provocative, desirable and interesting?
You can download a PDF-file about Anticonventional Thinking (ACT) here.
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