Conceptual Blending

One of the simplest ways to design new concepts is by blending two concepts not previously connected. For instance ” Glamping” .  Glamping is a contraction of the concepts of Camping and Glamour.


The concept of Camping is  an elective outdoor recreational activity. Generally held, participants leave developed areas to spend time outdoors witj more natural ones in pursuit of activities providing them enjoyment.

The concept of Glamour  is the attraction or fascination that a particularly luxurious or elegant appearance creates, an impression which is better than the reality. Typically, a person, event, location, technology, or product such as a piece of clothing can be glamorous or add glamour.

The concept of Glamping is a contraction of glamour and camping and describes a style of camping with amenities and, in some cases, resort-style services not usually associated with “traditional” camping. Glamping has become particularly popular with 21st-century tourists seeking the luxuries of hotel accommodation alongside the escapism and adventure recreation of camping.

Interesting blending of concepts comes from combining relative remote concepts, for instance:

  • Segway hockey

segway hockey

  • Zennovation: combining the principles of Eastern and Western business practices for powerful success. How the principles of Eastern and Western business practices can mesh together as a powerful source for success.
  • Ideathon, a contraction of a marathon and an ideation: the creative process of generating, developing, and communicating new ideas, but organized as a race against time, within two hours

Or even contradictory concepts:

  • productive obsession:  a person who really bites into one thing after another in a serially obsessive way, producing one book or movie or vaccine after another, and who is also fully able to turn off his obsessions so that he can have a normal, loving, everyday life that includes relationships and relaxation.
  • functional paranoia: not obvious but useful fears

Designing new concepts is rather easy by using the technique of forced fitting and random words: random fitting (our invention).  By using an online brainstorming tool that generates random words. It should help spark your creative imagination using dissimilar, or apparently unrelated, objects, elements, or ideas to obtain fresh new possibilities for a stated task.

forced connection
Forced Fit

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