What if you could reimagine the global cooperation? What would it look like?
Psychological profiling is big money! Especially is you use it to make a digital coup and create personalised political advertising.
By using big data it may be possible to change the way we vote. This approach may according to rumours already have been used to swing the EU-referendum in the UK and the US election. Articles written by Das Magazin suggested that this approach was used but the journalists relied too much on the claims by a company called Cambridge Analytica. The number crunching company may have exaggerated their own skills but the story shows us what companies are aiming towards. A glimpse into a dystopian future where online information from online sources such as Facebook is used to manipulate our views. Our behaviour can easily become powerful tools.
So what is big data? Big Data means that everything we do, both on and offline, leaves digital traces. When we use our mobile phones our movements are stored, and every like we make on Facebook posts results in digital traces. Today, we have computers that have the capacity to store and to analyse these data. Who owns your data is an interesting question. And who can decide what your data can be used for?
Of course, it is tempting to use the data and to manipulate it. Small changes in our feed and the message on adverts can help to change our views. Language can be changed and even small changes can influence us and make us change our minds. Thinking skills may even be more important when big data is used to manipulate us. It can also be used to control us and to determine who are loyal to the government, for example, in China where there are plans to introduce a citizen score that determines how loyal a person is.