How to Become a Creative Genius

In an earlier post we republished  Michael Michalko's The Difference between the way the average person thinks and a creative genius thinks" As Michael Michalko noticed that an average person focusses his attention on a specific information and excluding all else. In contrast, a creative genius sees the whole but would move from one detail... Continue Reading →

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Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

Thinking outside the Sea Map

In 17th and 18th centuries England, France, and Spain contested the Dutch domination of world trade and the control over the seas and trade routes. After initial English successes, the war ended in a decisive Dutch victory. In 1667 Lieutenant-Admiral Michiel de Ruyter sailed up to the river Thames and attacked the British Royal navy... Continue Reading →

A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in... Continue Reading →

Anticonventional Thinking

Anticonventional thinking (ACT) is an approach to thinking and creativity designed by Jeffrey Baumgartner. The aim is to overcome common problem with brain storming sessions. And the approach has been developed by examining how artists, writers and composers work together to gain new ideas and insights. Photo: "Businessman Cover Head" by pakorn

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