Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

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A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in... Continue Reading →

Poor Social Design – Thinkibility Nibble

According to a Dutch report, the number of people with intellectual disabilities getting paid care,  increased between 1998 and 2011 fivefold (the figures for other Western countries will not be much different) The large increase is not because more people have a disability, but because the diagnosis is now  made more often by changing demands in... Continue Reading →

Key Performance (mis) Indicators

Key Performance Indicators are meant to keep an organisation on track. By measuring the performance over time, you are able to look at deviations and to take measures. As Wikipedia defines it: A  key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the... Continue Reading →

Innovations – hype, a mantra, or fashion

A mystery What is innovation? Is it an improvement, a further development of the product? Is it an extra button? A new colour?  Or something impossible? To encourage innovative thinking we need to inspire action and at least in some cases, swim against the tide. The pitfall that many for us step into when trying... Continue Reading →

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