Story Cubes and Stratals

One of our readers challenged us to simplify the process of applying Stratals as a creativity tool. A stratal is putting together a layer of unconnected, random statements or observations and looking at it as a whole. The purpose is to allow new ideas to materialize from evaluating the strata as a whole and not …

A Concept R&D Department

In 1968, Dick Fosberry won a gold medal in high jumping at the Summer Olympics. Instead of diving with his belly over the bar and landing on his feet, he did it reverse, jumped over the bar with his back and landed on his back. Nearly two thousand years since the Olympics in Athens, mankind …

Disrupt Facebook!

A business model is a plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing. It tells the story around the kind of value the company wants to create. Facebook that has been rather negative in the news lately. It might be because Facebook has an almost …

Light Lightbulbs

To be creative and innovative is to be open to the idea your own ideas limited by your own experiences. You need to light several lightbulbs filled with possibilities to create something new. A simple way of looking at it is: if you do not explore lots of possibilities and light several lightbulbs, ideas cannot …

Thinking in Images

Most people think in words. When asked to imagine a traffic accident they come up with not very detailed descriptions, in comparison with people who are thinking in pictures. It became even worse if the words are becoming more and more abstract. Words as society, market, law, inflation etc. stay for them just words; they …

Searching for Ideas

Idea finding or searching for a new concept seems very similar to word finding. When an individual has consistent inability to produce words for things that they want to talk about they are suffering a kind of aphasia. They experience difficulties in answering questions as: What is the name of the category: church building house …