A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in …

Searching for Ideas

Idea finding or searching for a new concept seems very similar to word finding. When an individual has consistent inability to produce words for things that they want to talk about they are suffering a kind of aphasia. They experience difficulties in answering questions as: What is the name of the category: church building house …

Art and Innovation

What can innovators learn from art? Observation skills, questioning, and experimentation are  vital parts of innovation. Observing everyday activities can lead to new insights where things can be improved on. It can also lead to break-through ideas. The innovation psychologist  Leon Segal said: "Innovation begins with an eye." Innovators carefully watch the world around them …

Volvo, LifePaint, Airbags and Expanding Concepts and Markets

"The best way to survive a crash is not to crash" What should a car manufacturer focus the attention on? What ideas are embedded in the concept car manufacturer? Cars! Of course a car manufacturer deals with developing the best, safest, fastest, most energy-efficient cars. But what if we extend the concept  "car manufacturer" and …

LEGO Rich!

"Are you LEGO rich? Do you have an idea for a LEGO set? And are you a Creative consumer?" Yes, adults play with LEGO too and there are over 250.000 registered members of LEGO User Groups throughout the world. LEGO, one of the most creative brands in the world, is using its fan community to …

T29 – Day 23

Day 23 - Creativity Think out-of-the box and devise a creative way to storage and supply in supermarkets. The storage and resupply in supermarkets have not changed since the concept was introduced around 1960. It costs a lot of man power, shoppers experience inconvenience, it is slow and it is not integrated in the whole …

T29 – Day 22

Day 22- Creativity Ask yourself “How Might We” solve this problem. Pick a problem and explore ways that the problem might be solved. Redefine the challenge in nine ways. Express the goal in a new way, use new words and rephrase the problem. You find great everyday problems that needs to be solved here. Imagine …

T29 – Day 21

Day 21- 23 – Creativity There are a range of techniques that can be used to help you create something new and valuable. Distancing is similar to Backward Thinking – a thinking strategy to avoid mental inertia or being locked in one’s logic bubble. Distancing means that we create deliberately some emotional, psychological and mental …

What are you Looking at!

Can looking away from the problem, lead to more creative insights? Look at the words below and think of a single words that can logically be paired with all of them. Pine Crab Sauce By using the remote-associates test, where a person is given a series of words, John Kounios and Mark Beeman, found when they …

Symbiotic Biomimicry

Sustainability is an approach where we try to  create and maintain  conditions under which humans and nature can exist in productive harmony. But is the approach enough to make sure that we have and will continue to have water, materials and resources that can protect out health and the environment? Innovations using symbiotic biomimicry as …