A Concept R&D Department

In 1968, Dick Fosberry won a gold medal in high jumping at the Summer Olympics. Instead of diving with his belly over the bar and landing on his feet, he did it reverse, jumped over the bar with his back and landed on his back. Nearly two thousand years since the Olympics in Athens, mankind …

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Worse is Better

The population is becoming dumber and more stupid? The number of people with intellectual disabilities is rapidly increasing in highly developed societies. Is it? Or is it that the more complex the society becomes, the more people with a disability in social adaptability need care support? Complexity Complexity expresses itself as difficulties to understand or find an answer, to …

Too Many Ideas?

Normally we are asked to help people or teams to get ideas. Because they are stuck, running around in circles, blocked, don't have inspiration or are just not creative "by nature". However, in most of the cases they lack creative thinking tools by wich they can create deliberately alternative approaches or construct systematically breakthrough ideas. …

Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful …

Searching for Ideas

Idea finding or searching for a new concept seems very similar to word finding. When an individual has consistent inability to produce words for things that they want to talk about they are suffering a kind of aphasia. They experience difficulties in answering questions as: What is the name of the category: church building house …

Conceptual Blending

One of the simplest ways to design new concepts is by blending two concepts not previously connected. For instance " Glamping" .  Glamping is a contraction of the concepts of Camping and Glamour. The concept of Camping is  an elective outdoor recreational activity. Generally held, participants leave developed areas to spend time outdoors witj more natural ones …

Thinking Strategies: It’s Time to Plan the Thinking

Since we began this blog, we have discussed a range of Thinking Strategies to enhance capabilities to think about a subject. Thinking Strategies are process designs for thinking. It gives you a global approach for thinking. Thinking Strategies allow you to make a map of the thinking situation before you enter the area. It allows …

World’s Most Interesting Reversals (1) – Thinkibility Boost

In a Reversal, the usual supposed cause-effect relation between objects or subjects are turned upside down. For example, it is supposed that the establishment of a permanent observation post increases the safety of recreational sailing. A Reversal could set up that the establishment of a permanent observational post rightly effective decreases the safety of sailors. The …