Ideathons : breakthrough idea construction

In Ideathons, a deliberate attempt is made to create breakthrough ideas. They are tightly directed 2-hour events. The participants work together in small groups of 5 to 6 thinkers. There are clearly defined areas - not too wide nor too narrow. Areas where there is an urgent need for better ideas. For that purpose, world-renowned... Continue Reading →

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Design Your Own Creative Thinking Techniques

Creative thinking can be learnt. How? By using thinking tools. There are many tools for creative thinking, examples can be found in the following books: Edward de Bono presents 13 tools in his book Serious Creativity Grace McGartland has 25 tips and techniques in Thunderbolt Thinking(TM) Arthur VanGundy covers 29 tools in Idea Power Michael... Continue Reading →

How to Become a Creative Genius

In an earlier post we republished  Michael Michalko's The Difference between the way the average person thinks and a creative genius thinks" As Michael Michalko noticed that an average person focusses his attention on a specific information and excluding all else. In contrast, a creative genius sees the whole but would move from one detail... Continue Reading →

Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

Searching for Ideas

Idea finding or searching for a new concept seems very similar to word finding. When an individual has consistent inability to produce words for things that they want to talk about they are suffering a kind of aphasia. They experience difficulties in answering questions as: What is the name of the category: church building house... Continue Reading →

Conceptual Blending

One of the simplest ways to design new concepts is by blending two concepts not previously connected. For instance " Glamping" .  Glamping is a contraction of the concepts of Camping and Glamour. The concept of Camping is  an elective outdoor recreational activity. Generally held, participants leave developed areas to spend time outdoors witj more natural ones... Continue Reading →

How to Get a More Beautiful Question?

Warren Berger presents in his book A More Beautiful Question a simple but effective thinking instruction to get better questions. He also argues that posing better questions become even more relevant as search engines gives a answers and at the same time offer us preset questions before we have even entered the question in full.... Continue Reading →

History of Deliberate Creativity

The idea that you can be taught to be creative by using techniques of deliberate creativity is a recent phenomenon. The first approaches originating between fifty and seventy years ago. There are roughly three approaches to deliberate creativity: Brainstorming Lateral Thinking TRIZ Innovation - the implementing of ideas that have value – is a younger... Continue Reading →

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