Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

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Feelings Are An Asset To Thinking

Many people have the opinion that feelings distract thinking, and the best is to get rid of them.We came across a view from Dennis Perrin who in contrast states: “Feelings are an asset to thinking”. Dennis Perrin is running Thinking Training in the UK, providing courses in Lateral thinking, Six Thinking Hats and the Power of... Continue Reading →

Controlled Behavior by Design

Design has been used throughout history to control our behavior. Hausmann designed  the broad avenues in Paris with the aim to better control riots and revolutionary uproars. There are designs  that prevent you from lying on a bench, so called anti homeless benches. Citizens have built low viaducts to prevent buses going into the town to... Continue Reading →

Making Thinking Interesting

Often it is stressed that we should be creative and search for alternative choices or possibilities.  And seldom the interpretation of a phenomenon itself is subject to creative alternatives. In history, politics and news we follow mostly the elucidation as given by experts, journalists or opinion leaders. In organisations, we make “sense” of what is... Continue Reading →

Intelligent Gossip at the Water-cooler

Learning how to gossip intelligently is a powerful instrument for serious self-critism, because it is much easier to identify the mistakes of others than that of our own. So, make a habit of criticizing the thinking of others. This is the opinion of Daniel Kahneman, who argues that to become a good thinker we need... Continue Reading →

Jumping to Thinking is a Waste of Time

Some of us start thinking about something just out of the blue. Thinking is similar to walking out of the door for a Sunday morning walk, without a plan or a destination. We are happy with what comes along, and sometimes we call it an insight or a conclusion. In my experience, thinking could be... Continue Reading →

Creative Thinkering – Book Review

A book about creativity should not only inspire you to create and explore new ideas, it should also provide you with practical tips. Books such as “Thinkertoys” and “Cracking Creativity” by Michael Michalko are just that type of books. You return rather than read straight through to these books. Michalko’s new book “Creative Thinkering” is... Continue Reading →

Remedies Against Groupthink

Groupthink Consequences Groupthink is described historically by the myth of the Cassandra syndrome. This myth describes a prediction or warning that goes unheeded with serious consequences. The term comes from the story about Cassandra, who was raped by the senior adviser to her father at court. To defend against accusations, she was personally discredited. So Cassandra's special... Continue Reading →

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Blue Think Dive

Inspiring Better Choices and Thinking

thinkibility

Thinking about Thinking, Creativity, Innovation and Design

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