Design Your Own Creative Thinking Techniques

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Creative thinking can be learnt. How? By using thinking tools.

There are many tools for creative thinking, examples can be found in the following books:

As the author of this overview, Paul E. Plsek, noticed,  there are at least 250 unique tools in these seven books.

So, if you master those 250 unique tools, are you then supposed to have a 10th Dan in creative martial arts?

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As we earlier noted in our post Thinkibility Ultimately Explained we compared  Thinkibility with “football-ity”, similar to something shown by stars as Johan Cruijff. It is not just agility and ball control. Nor velocity, or skill. It is more, much more.

Thinkibility is about virtuosity in thinking. What makes  someone regarded as  one of the finest thinkers in the world  in particular for their dexterity, capable of executing extremely fast and fluent  thinking? When can we say a person has a brilliant and showy technical skill of thinking? How do we describe it adequately, like we do in “in a final bravura the ballerina appeared to be floating in water”, or “the music ends with a display of bravura”.

For sure, mere mastering the techniques is not what you makes “a thinking star”. Again we have to turn back to our metaphor that links creativity to sports:

In a weekend self-defense seminar, the training exercises go exactly as planned: the attacker throws a straight punch at your face from three feet away, or tries to stab at you with a rubber knife from just such an angle. You learn to block, counter-attack, disarm, get away, and with a little practice, you can be consistently successful employing the technique.

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Then reality sets in. You spar. You change training partners. And things don’t go exactly as they did when you were learning in slow motion. The technique you thought you had mastered fails you.

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That doesn’t mean that the technique was useless. The techniques work, and work well, when the principles behind them are well understood, and when practice makes them second nature.

Innovation Lessons from a Martial Arts Seminar by Brad Barbera

Basic Principles

But what are the basic concepts or principles underlying those creative thinking techniques?

1. Attention

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2. Escape

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3. Movement

 

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4. Focus

 

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The four principles in a scheme.

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4. Information is channeling itself into a thinking pattern. There are many thinking patterns possible. The choice of the thinking pattern is the subject of the FOCUS stage –> 1 The information that itself organized into a thinking patterns leads to a compelling, unconscious,automatic outcome of the thinking, if left unattended –> 2 Escaping from current thinking is the next stage –> 3. Once escaped, there is a need to move away from the standard thinking and a desperate effort to move to a practical idea.

 

 

We could use these principles to design creative thinking techniques as a situation unfolds itself, as in a street fight.

See here an example about a challenge of Improving Information Flow in a Medical Clinic and one for  “I want the local business section of the newspaper to feature a story on us hailing the innovative services that we have brought to our clients.”

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How to Become a Creative Genius

In an earlier post we republished  Michael Michalko’s The Difference between the way the average person thinks and a creative genius thinks” As Michael Michalko noticed that an average person focusses his attention on a specific information and excluding all … Continue reading

E-commerce and Daily Thinking – A Thinkibility Nibble

In our blog post Daily Thinking – Discovering Patterns we showed some alarming daily thinking habits, like assuming that there is a linear, unambiguously relation between a cause and an effect. For example, it is assumed that increasing e-commerce will reduce traffic. People will less … Continue reading

News, Fake News and Not News

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Recently we were thinking about the news. What makes news? Then there is the discussion about fake news. At Wikipedia we found a page that is about Fake news websites: “Fake news websites (also referred to as hoax news, deliberately publish hoaxes, propaganda, and disinformation purporting to be real news — often using social media to drive web traffic and amplify their effect.Unlike news satire, fake news websites seek to mislead, rather than entertain, readers for financial, political, or other gain”.

But what about news that is “left out“, as we formulated in one of our blog posts?

“One can safely assume that any information you are presented with has some relevant information “Left Out”. The originator’s perspective, the logic bubble in which he perceives the world and how the information is applied are some possible reasons for the missing information”.

We can also safely assume that editors of media do “leave-out” news, in good faith. However, there could be some doubt about, as Naomi Chomsky pointed out in “Manufacturing Consent“:

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“The mass communication media of the U.S. are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalised assumptions, and self-censorship, and without overt coercion”

That raises the question if there exists a keyword “Not News” in Google. Could we find “left-out”news in Google? We got only one hit:

Project Censored – The News That Didn’t Make The News and Why is a well researched website featuring the Top Censored Stories of 2015–2016: Covering up police violence by manipulation Wikipedia pages, violations of the Freedom of Information Act, compensations for vaccine injured families, big pharma lobbying, internet surveillance, FBI spying on rebellion at high schools, and lots of other disturbing news not mentioned in the mainstream media.

Admittedly, it’s all in America, but would it be different elsewhere? We earlier described the mechanisms that explain why disturbing news is not published by the mean stream media (See Press Patterns).

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By the way, in addition to “Manufacturing Consent”, we came across an interesting essay about “Manufacturing Normality”. Nowadays political dissent is stigmatised as aberrant or “abnormal” behaviour, as opposed to a position meriting discussion. Political distinctions like “left” and “right” are disappearing, and are being replaced by imponderable distinctions like “normal” and “abnormal,” “true” and “false,” and “real” and “fake.”.

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Creative Marketing – Thinkibility Boost

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Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics.

An alternative for the not so powerful is to turn to guerrilla warfare. Poor but highly dedicated small teams use asymmetric tactics to surprise and confuse the enemy, thereby using maximal creativity.

But what is creative thinking?

Creative thinking is not doing more-of-the-same


(in the example: applying straight lines), but breaking away from that, for instance by using curved or broken lines.

Thinking patterns
However, it is not easy to break away from standard patterns.
Also, any time we break a standard way of thinking, a behaviour or new idea, bystanders will react with a rejection: this is impossible, it can’t work, it is too costly, complex, difficult or risky. Every time a negative is used, the thinking stops.
Creative marketing is escaping from the standard approaches that are used by big companies. But how to get new ideas?

Normally we think with the speed of light to the first satisfying idea
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By that, we miss interesting alternatives along the way
With a Provocative Operation we break away from mainstream thinking. The Provocative Operation (moving outside the mainstream to the green spot) is a attempt to escape standard thinking in order to arrive at an original idea.

For instance: Apple sells our (paper)notebook together with their notebooks.

We will discuss four creative thinking techniques to escape standard thinking:

  • Taken for Granted
  • The Provocation
  • Use Resources
  • Focus

Taken for Granted

Make a list of taken for granted things of a product, at least 15. That is what is normal, assumed to be, standard, generally accepted or obvious. Then we escape by abandon it or modify it.

It is taken for granted that a restaurant has a venue and that the guests are dressed.

A restaurant does not have a venue. That could lead to the idea to set up a picnic service for romantic people.

Guests are naked. That could lead to the idea of a nudist restaurant.

To get creative marketing ideas about for instance an Eco bottle. What is obvious of a bottle (form, materials, filling, getting it, getting rid of it, etc.). Then modify (remove, amplify, change, combine, etc).

The Provocation

Try to escape negatives by redefining criticism by “this is interesting” and “under what circumstances might this have value”, or “could we create value out of this?”. The aim of the Provocation is to move forward the thinking towards an idea that works.

Sandwiches will make themselves

Senor citizens, refugees and children donate by age for using supporting services.

Use Resources

We tend to solve problems by using known and standard solutions. For instance: for attaching something to the ceiling we automatically think of a ladder. But only after we give ourselves the explicit thinking order to use what is at hand, we come up with alternatives: using tables, making a tower of bodies, using the walls, making a long pole.

This creativity technique is also called: think inside the box, meaning no adding additional resources

Make a list of props (things) and persons in your immediate surroundings. Think up in what ways they could contribute or add value.

Integrated Values

A petrol company wanted to create more brand loyalty. That is not simple, for most drivers petrol is just petrol. One of the company’s resources is the car driver. By getting under the skin of the driver, they discovered that getting a parking place in town is an important value for the customer. So they set up a cooperation with parking garages. For the drivers, the petrol company and the parking garage a win-win situation. Together they delivered an integrated value.

Could we design integrated values for the customers of a fruit selling shop?

Focus

Defining the thinking task before beginning an idea generation session is one of the most neglected stages.

Most starting questions are far too broad defined. For instance. In What Ways Might We (IWWMW) get more clients.

However, it is more helpful to break it down into smaller topics, as “IWWMW add more value to our product”,“IWWMW get more clients with help of our existing clients”, “IWWMW use other product to sell ours. Redefine at least 15 IWWMW’s in order to escape from the obvious ones and get a really creative challenge.

Avoid formulating IWWMW’s becoming too small. In that case, the IWWMW will just be a concrete solution and will not give you any direction for further searching new ideas.

Then make the challenge less boring and sexier. That is: make them more imaginative, outreaching, challenging, interesting. For instance: sex up “IWWMW get more clients by using our existing clients”.“Our clients collect so much organic waste that we have to export it”.

Then add a constraint: people, money, time, channels.

Finally construct a propelling question, a question that drives forward the effort for creative thinking by using a bold ambition and a significant restriction. For instance: “let’s get 50 more clients by firing all account managers”.

Again, the technique of the creative focus is to force oneself outside common thinking. The technique on the focus can be applied to all of the four of the marketing mix:

  • functionality, packing and service of the Product
  • policies about paying and Price
  • sales, advertisements, Publicity
  • and Promotion logistics, storage, inventory and selling channels

Creative Marketing is all about standing out of your competitors, being perceived as a Blue Fish, at no costs.

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See also:

 

Future non-jobs – Thinkibility Nibble

gettyimages-128810949According to Oxford University, 47% of jobs will disappear in the next 25 years. Could you think up which ones?

Take any profession (doctor, mechanic, teacher, nurse, etc) and/or any branch (consumer products, construction, finance, retail)  and confront it in a matrix, one for one, with

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Could you imagine what jobs will disappear as a result of (a combination) of new technologies?

If you take as working hypothesis that all intermediary jobs (bank employees, notaries, tax officers)  will disappear, what jobs will likely cease to exist by 2040?

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Why not check out the blog post The DIY of the Future for inspiration?

A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question?

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Defining the thinking task before beginning an idea generation session is one of the most neglected stages.

Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in smaller topics, as in

  • “IWWMW add more value to our product”
  • “IWWMW get more clients with help of our existing clients”
  • “IWWMW use other product to sell ours”

Design at least 15 IWWMW’s by redefine the initial one in order to escape from the obvious and get a really creative challenge.

Avoid formulating IWWMW’s becoming too small. In that case the IWWMW will just be a concrete solution and will not give you a direction for further searching new ideas.

Then make the challenge less boring and more sexy. That is: make them more imaginative, outreaching, challenging, interesting. For instance: sex up “IWWMW get more clients by using our existing clients” into “our clients collect so much organic waste that we have to export it”.

Follow up by adding a constraint: people, money, time, channels.

Finally, construct a propelling question that has a contradiction in it.

A propelling question is one that drives forward the effort for creative thinking by using a bold ambition and a significant restriction. For instance: “let’s get 50 more clients by firing all account managers”.

The technique of the creative focus is to force oneself outside common thinking, already before the creative thinking session actually get started.

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