What’s (not) an Innovation?

  Nowadays, innovation is very in fashion. As a person, you should be innovative (creative?). A product should be innovative to tempt you to buy it (why?). Research should be dedicated to innovations (instead of discoveries?). Or even worse, boards of directors feel compelled to proclaim a "year of innovation" or ask their employees for... Continue Reading →

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A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in... Continue Reading →

How to Get a More Beautiful Question?

Warren Berger presents in his book A More Beautiful Question a simple but effective thinking instruction to get better questions. He also argues that posing better questions become even more relevant as search engines gives a answers and at the same time offer us preset questions before we have even entered the question in full.... Continue Reading →

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