Light Lightbulbs

To be creative and innovative is to be open to the idea your own ideas limited by your own experiences. You need to light several lightbulbs filled with possibilities to create something new.

pexels-photo-491521

A simple way of looking at it is: if you do not explore lots of possibilities and light several lightbulbs, ideas cannot shine. A closed or resticted mindset will never allow lightbulbs to glow.  Our own beliefs hinder or restrict creative thinking.

Often we are, though it may be difficult to admit, restricted by our assumptions and ideas about how things should be done. We have a fixed mindset about what certain groups of people, animals or non-living things should, ought to or can do. These fixed ideas limits the way we search for new insights.

Being open to possibilities means to be open to gathering more points from which to develop ideas. Think of the well know tune – Happy Birthday and try to transform it while still ensuring that everyone recognises the tune. . .

 

Perhaps the experience of a jazz muscians will open up your mind to other music styles that you can use to transform the tune. Like Beethoven, Mozart or hip hop. . . a cappella. . .

How can you open your mind to new things? Science fiction is a great tool to help reframe our

Provoking our minds is one way.

Reading books is one way where we can enter different worlds and experiences. Science fiction is a great tool to help reframe our perespectives on the world. Like travelling to new places, it creates a way for us to question our assumptions. Assumptions are useful because they give us a short cut to understand the world. They help us to be more efficient. But they can stand in the way when we want to change things and invent things.

Science fiction can offer more that escapism on a sunny day on the beach. By presenting alternative realities we  are confronted with questions – what do we think, how we think, why we think.

The novel 1984 by George Orwell, was not really about 1984 but 1948, the year that the book was written. Today, this classic novel has become very popular and this shows that a great book provides insights into human nature.

Why not select a couple a sceince fiction books and challenge your thinking?

New York is always on my mind on hot summer’s day after having spent a sumemr there. The book New York 2140 by Kim Stanley Robinson is on my reading list this summer. Rising sea levels flood Manhattan and the streets are turned into canals. As climate change accelerates, rethinking infrastructrues becomes more improtant. Link to a review in The Guardian.

Happy Summer Think Diving!

Or Happy Winter Think Diving if you live in the Southern Hemisphere!

P.S. Robots are often used in modern sceince fiction. Here is a  robot that grows like a plant! What assumptions are challenged?

More-of-the-Same or a Breaktrough Innovation?

 

aaeaaqaaaaaaaae9aaaajdrknmnhmgy5ltg1m2utndqzos05ndvmltm2mgvinzdmmdm2za

In  a recent post What’s (not) an Innovation? we mentioned that an innovation consists of a new combination of

  • a function – the innovation has the purpose of satisfying a need
  • a principle – there is a mechanism or idea how to deliver that function
  • a market – the innovation has a value that can be traded.

But still remains the question:

  • When is an innovation really breaking patterns more than other innovations?
  • When is an innovation incremental?
  • When radical?
  • When is a technical solution just more-of-the-same routine engineering?
  • What is the difference with a scientific invention?
  • When is it patentable?

Valeri Souchkov presented a new classification scheme for solutions or inventions, based on the original classification by Genrich Altshuller.

world-conference-triz-future-2008-57-november-2008-university-of-twente-enschede-the-netherlands-5-638Principles (scientific discoveries) cannot be patented. The levels of inventions 2 to 4 are patentable. So, a new combination of a principle with a function and a market can patented, regardless the fact that the new combination of principle and function in another market already exists. Below you will find 4 examples of patentable solutions, based on the same principle and the same function, but with different applications. That is to say: fulfilling different needs and as such, serving different markets.

Principle: quickly increasing/decreasing pressure, the Function that is used is to remove things; 

Applications (market):

  1.  remove seeds from peppers
  2.  remove shells of cedar nuts
  3.  remove sunflower seeds
  4.  remove dust
  5. splitting imperfect crystals

systematic-innovation-an-introduction-to-triz-11-728

systematic-innovation-an-introduction-to-triz-12-728

systematic-innovation-an-introduction-to-triz-13-728systematic-innovation-an-introduction-to-triz-14-728systematic-innovation-an-introduction-to-triz-15-728

Actually, in the examples above we see here concept extraction at work, or in other words “How to Search for (Patentable) Ideas”:

  1. Look for the concept behind an idea (concept= a function and a principle or mechanism)
  2. Apply the concept to other areas (product/market combinations)

zksro7zalpxmefosixp5yo5fmt6jc3sachvcdoaizecfr3dnitcq_0_0

5020662000138936545-4982514339595930017

Design Your Own Creative Thinking Techniques

creative-and-innovative-thinking-skills-4-728

Creative thinking can be learnt. How? By using thinking tools.

There are many tools for creative thinking, examples can be found in the following books:

As the author of this overview, Paul E. Plsek, noticed,  there are at least 250 unique tools in these seven books.

So, if you master those 250 unique tools, are you then supposed to have a 10th Dan in creative martial arts?

free-martial-arts-silhouette-vector

As we earlier noted in our post Thinkibility Ultimately Explained we compared  Thinkibility with “football-ity”, similar to something shown by stars as Johan Cruijff. It is not just agility and ball control. Nor velocity, or skill. It is more, much more.

Thinkibility is about virtuosity in thinking. What makes  someone regarded as  one of the finest thinkers in the world  in particular for their dexterity, capable of executing extremely fast and fluent  thinking? When can we say a person has a brilliant and showy technical skill of thinking? How do we describe it adequately, like we do in “in a final bravura the ballerina appeared to be floating in water”, or “the music ends with a display of bravura”.

For sure, mere mastering the techniques is not what you makes “a thinking star”. Again we have to turn back to our metaphor that links creativity to sports:

In a weekend self-defense seminar, the training exercises go exactly as planned: the attacker throws a straight punch at your face from three feet away, or tries to stab at you with a rubber knife from just such an angle. You learn to block, counter-attack, disarm, get away, and with a little practice, you can be consistently successful employing the technique.

kids-martial-arts-youth

Then reality sets in. You spar. You change training partners. And things don’t go exactly as they did when you were learning in slow motion. The technique you thought you had mastered fails you.

1465685915adult-martial-arts

That doesn’t mean that the technique was useless. The techniques work, and work well, when the principles behind them are well understood, and when practice makes them second nature.

Innovation Lessons from a Martial Arts Seminar by Brad Barbera

Basic Principles

But what are the basic concepts or principles underlying those creative thinking techniques?

1. Attention

attention

2. Escape

escape

3. Movement

 

movement

4. Focus

 

Y97Pj1497976072

The four principles in a scheme.

YV4AR1497973573

4. Information is channeling itself into a thinking pattern. There are many thinking patterns possible. The choice of the thinking pattern is the subject of the FOCUS stage –> 1 The information that itself organized into a thinking patterns leads to a compelling, unconscious,automatic outcome of the thinking, if left unattended –> 2 Escaping from current thinking is the next stage –> 3. Once escaped, there is a need to move away from the standard thinking and a desperate effort to move to a practical idea.

 

 

We could use these principles to design creative thinking techniques as a situation unfolds itself, as in a street fight.

See here an example about a challenge of Improving Information Flow in a Medical Clinic and one for  “I want the local business section of the newspaper to feature a story on us hailing the innovative services that we have brought to our clients.”

1fec2ee866b2bf65c763ed866b4459a1

 

 

Tyres Inspired by Nature

Tyres!

How can you improve tyres?

How can you bring a significant positive change that successfully solves problems related to travelling?

What does travelling look like in the future?

design-inovation_flexup

The theme in 2016 for the Design Innovation was”Connect to the Connected World” and the focus on presenting a vision of future mobility. Hankook makes tyres so the changes in mobility should use tyres.

This is a great thinking exercise, where you are forced to improve upon something that already exists. Looking for better, more efficient, and desirable ways to be mobile in future mega cities.
The picture above shows a the Flexup that explores ways that you can redesign tyres to deal with obstacles that are present in cities, such as stairs. I would love these types of tyres on my bicycle! These tyres use divided treads that expand or contract to deal with stairs.

design-inovation_i_play

design-inovation_autobine

The Autobine is a self-driving bus concept where the number of passengers determines how many tyres that are going to be used. The tyres are attached or detached. An intelligent tyre that detects the weight and then attaches itself to the body of the bus.

What sort of tyres can you design? Which obstacles does your tyre try to overcome or minimise?

Why not use these video as inspiration?

Thinking in Images

vs1

Most people think in words. When asked to imagine a traffic accident they come up with not very detailed descriptions, in comparison with people who are thinking in pictures. It became even worse if the words are becoming more and more abstract. Words as society, market, law, inflation etc. stay for them just words; they are unable to convert the words into images. Picture thinkers don’t have to translate, they think in pictures.

visual2blearner2bchart

As school systems are mainly auditory-sequential oriented, it is not surprising that mainly visual-spatial thinkers will have problems at school. Usually, they encounter learning difficulties. But not only at school. Most picture thinkers don’t fit well in traditional companies and institutions. They do things in other ways than expected or “normal”, due to “weaknesses” in thinking.

strength_weaknesses_spatial

Picture thinkers are also called right-brainers, as some popularisations oversimplify the science about lateralization, by presenting the functional differences between hemispheres as being more absolute than is actually the case.

left-brain-right-brain

We have also committed to this theoretical sloppiness with left/right brain generalisations, although, a handy mini theory to generate creative ideas as we have demonstrated in Blocking the Left Brain Functions.

As we wrote in left brain/right brain thinking, the debate regarding about what goes on in our left and right brain hemispheres seems like a never-ending story. You will find support for the idea that creative people use the right hemisphere while people who are good at organising things are using their left hemisphere. But we can also find support for the idea that creative and non-creative thinking are not two different things but are more reinforcing each other.

The idea that the brain has different specialised functions that can be used to improve memory, learning and thinking are also the part of the foundation behind mind mapping.

16de61049fa6c7fd0ac09cdab554e743

A Whole New Mind: Why Right-brainers Will Rule the Future, a book by Daniel H. Pink, posits that the future of global business belongs to the right-brainers. He outlines six essential senses:

  • Design – Moving beyond function to engage the sense.
  • Story – Narrative added to products and services – not just argument.
  • Symphony – Adding invention and big picture thinking (not just detail focus).
  • Empathy – Going beyond logic and engaging emotion and intuition.
  • Play – Bringing humour and light-heartedness to business and products.
  • Meaning – the purpose is the journey, give meaning to life from inside yourself.

Daniel Pink is one of an increasing number of writers on the importance of the Conceptual Economy, as a follow-up of the Information and Knowledge Age. Conceptual economy is a term describing the contribution of creativity, innovation, and design skills to economic competitiveness, especially in the global context. Other contributors to our understanding of the conceptual economy include Tom Friedman’s The World is Flat, Tom Kelley’s The Art of Innovation and The Ten Faces of Innovation, explaining the role of assets such as empathy, storytelling, individual experiences and stimulating work environments in fostering creative ideas.

The discussion about the necessity to escape from dominant linear-sequential thinking was earlier argued by Howard Gardner. He developed The Theory of Multiple Intelligences in his 1983 book Frames of Mind:

multiple-intelligence-in-chinese-classroom-jian-monk-liu-6-638

In one of our next blog posts, we will give hints and tricks together with some useful resources to become “picture smart”. An essential skill to use mind mapping to the fullest of its advantages.

Creative Marketing – Thinkibility Boost

352499-5052-30

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics.

An alternative for the not so powerful is to turn to guerrilla warfare. Poor but highly dedicated small teams use asymmetric tactics to surprise and confuse the enemy, thereby using maximal creativity.

But what is creative thinking?

Creative thinking is not doing more-of-the-same


(in the example: applying straight lines), but breaking away from that, for instance by using curved or broken lines.

Thinking patterns
However, it is not easy to break away from standard patterns.
Also, any time we break a standard way of thinking, a behaviour or new idea, bystanders will react with a rejection: this is impossible, it can’t work, it is too costly, complex, difficult or risky. Every time a negative is used, the thinking stops.
Creative marketing is escaping from the standard approaches that are used by big companies. But how to get new ideas?

Normally we think with the speed of light to the first satisfying idea
lateral-thinking-logo

By that, we miss interesting alternatives along the way
With a Provocative Operation we break away from mainstream thinking. The Provocative Operation (moving outside the mainstream to the green spot) is a attempt to escape standard thinking in order to arrive at an original idea.

For instance: Apple sells our (paper)notebook together with their notebooks.

We will discuss four creative thinking techniques to escape standard thinking:

  • Taken for Granted
  • The Provocation
  • Use Resources
  • Focus

Taken for Granted

Make a list of taken for granted things of a product, at least 15. That is what is normal, assumed to be, standard, generally accepted or obvious. Then we escape by abandon it or modify it.

It is taken for granted that a restaurant has a venue and that the guests are dressed.

A restaurant does not have a venue. That could lead to the idea to set up a picnic service for romantic people.

Guests are naked. That could lead to the idea of a nudist restaurant.

To get creative marketing ideas about for instance an Eco bottle. What is obvious of a bottle (form, materials, filling, getting it, getting rid of it, etc.). Then modify (remove, amplify, change, combine, etc).

The Provocation

Try to escape negatives by redefining criticism by “this is interesting” and “under what circumstances might this have value”, or “could we create value out of this?”. The aim of the Provocation is to move forward the thinking towards an idea that works.

Sandwiches will make themselves

Senor citizens, refugees and children donate by age for using supporting services.

Use Resources

We tend to solve problems by using known and standard solutions. For instance: for attaching something to the ceiling we automatically think of a ladder. But only after we give ourselves the explicit thinking order to use what is at hand, we come up with alternatives: using tables, making a tower of bodies, using the walls, making a long pole.

This creativity technique is also called: think inside the box, meaning no adding additional resources

Make a list of props (things) and persons in your immediate surroundings. Think up in what ways they could contribute or add value.

Integrated Values

A petrol company wanted to create more brand loyalty. That is not simple, for most drivers petrol is just petrol. One of the company’s resources is the car driver. By getting under the skin of the driver, they discovered that getting a parking place in town is an important value for the customer. So they set up a cooperation with parking garages. For the drivers, the petrol company and the parking garage a win-win situation. Together they delivered an integrated value.

Could we design integrated values for the customers of a fruit selling shop?

Focus

Defining the thinking task before beginning an idea generation session is one of the most neglected stages.

Most starting questions are far too broad defined. For instance. In What Ways Might We (IWWMW) get more clients.

However, it is more helpful to break it down into smaller topics, as “IWWMW add more value to our product”,“IWWMW get more clients with help of our existing clients”, “IWWMW use other product to sell ours. Redefine at least 15 IWWMW’s in order to escape from the obvious ones and get a really creative challenge.

Avoid formulating IWWMW’s becoming too small. In that case, the IWWMW will just be a concrete solution and will not give you any direction for further searching new ideas.

Then make the challenge less boring and sexier. That is: make them more imaginative, outreaching, challenging, interesting. For instance: sex up “IWWMW get more clients by using our existing clients”.“Our clients collect so much organic waste that we have to export it”.

Then add a constraint: people, money, time, channels.

Finally construct a propelling question, a question that drives forward the effort for creative thinking by using a bold ambition and a significant restriction. For instance: “let’s get 50 more clients by firing all account managers”.

Again, the technique of the creative focus is to force oneself outside common thinking. The technique on the focus can be applied to all of the four of the marketing mix:

  • functionality, packing and service of the Product
  • policies about paying and Price
  • sales, advertisements, Publicity
  • and Promotion logistics, storage, inventory and selling channels

Creative Marketing is all about standing out of your competitors, being perceived as a Blue Fish, at no costs.

fish

See also:

 

What Big Data, what information dominance?

socialshareimage-img

A new adage is blowing around in the world of innovation. According to Wikipedia, The term “big data” often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. Analysis of data sets can find new correlations to “spot business trends, prevent diseases, combat crime and so on”.
It is reminiscent of an early US Navy doctrine, as a codification of beliefs or a body of teachings or instructions, taught principles or positions, as the essence of teachings in a given branch of knowledge or belief system. As such, it is a thinking pattern, in which is stated that “information superiority permits the conduct of operations without effective opposition”.
20130829031635

However, in an electronic war game back in 2002 one aircraft carrier, ten cruisers and five out of six amphibious ships were sent to the bottom of the Persian Gulf in the span of just one hour, resulting in the virtual death of over 20.000 US service personnel.

It was the result of an asymmetric strategy by the opponent forces.

Red, commanded by retired Marine Corps Lieutenant General Paul K. Van Riper, adopted an asymmetric strategy, in particular, using old methods to evade Blue’s sophisticated electronic surveillance network. Van Riper used motorcycle messengers to transmit orders to front-line troops and World-War-II-style light signals to launch airplanes without radio communications.
Red received an ultimatum from Blue, essentially a surrender document, demanding a response within 24 hours. Thus warned of Blue’s approach, Red used a fleet of small boats to determine the position of Blue’s fleet by the second day of the exercise. In a preemptive strike, Red launched a massive salvo of cruise missiles that overwhelmed the Blue forces’ electronic sensors and destroyed sixteen warships (Wikipedia)It is the same kind of bold thinking we noticed in our blog Thinking outside the SeaMap:  “doing different things” or “escaping the temptation to do more-of-the-same but only better”.

59adfbed5b0ed408003e9ffbfb9fc9f3

Military strategists distinguish between symmetric and asymmetric warfare. Symmetric warfare is characterized by standing armies that follows more or less the same tactics and organized in the same way. Their standard mode of operation can be traced back to Napoleonic Warfare.

Guerrilla warfare is an escape from fighting according to the rules imposed by the often far more powerful opponent. Therefore, this strategy is often applied by less powerful opponents. The most famous form is guerrilla warfare, next to terrorism.

Asymmetric competitor strategies could be an effective approach in business. Basically, it is not playing the game similar to the other companies, that is selling and marketing the same products as competitors but cheaper and better. It is about disruptive innovation, changing the rules in the market, by delivering a complete different product than you competitor does. It is all about gaining competitive advantage by creating an unique niche in the market. Playing another race at a different circuit.

surpetition
There is much more to say about the embarrassing destruction of the mighty US Navy, as the over reliance on technological superiority and information dominance. It’s all about big organizations and the neglect of intuition about the intentions and capabilities of the competitor.
asymmetry

Asymmetry

There is much more to say about the embarrassing destruction of the mighty US Navy, as the over reliance on technological superiority and information dominance. Also, the neglect of intuition about the intentions and capabilities of the enemy.

Disclaimer: Now you have heard  about the advantage of disruptive innovation or step-out innovation and decide that your organization should do “some of that.” But most organizations are designed to do something else very well. Namely, what they are already doing. You may have a brilliant vision, you may have identified the next great idea, but organizational routines, standard Key Performance Indicators and existing organizational structures will prevent proper execution: The company will will continue to do what they are already doing succesfully: ” a tiny bit better and a tiny bit cheaper?” See “Why Big Companies Can’t Innovate” by Maxell Wessel.

See also the video: Disruptive Innovation Explained by Clay Christensen.