A Concept R&D Department

In 1968, Dick Fosberry won a gold medal in high jumping at the Summer Olympics. Instead of diving with his belly over the bar and landing on his feet, he did it reverse, jumped over the bar with his back and landed on his back. Nearly two thousand years since the Olympics in Athens, mankind …

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“Thinking and the Meaning of Life!”

Gijs and Asa are delighted to introduce Dennis Perrin, who has kindly written this blog post. Enjoy! 1. Creativity and de Bono Thinking 2.Training makes the difference 3.Some experiences with the de Bonos Creativity and de Bono Thinking In the early seventies I bought Dr de Bono’s book “The Mechanism of Mind”. In the book, …

Too Many Ideas?

Normally we are asked to help people or teams to get ideas. Because they are stuck, running around in circles, blocked, don't have inspiration or are just not creative "by nature". However, in most of the cases they lack creative thinking tools by wich they can create deliberately alternative approaches or construct systematically breakthrough ideas. …

Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful …

Patterns in Medicine

We came across a booklet that could be a good example for the kind of studies by the envisioned Thinkibility University. At its West Wing, scientists dissect the basic thinking patterns in a scientific discipline. Siddhartha Mukherjee was asking himself: If there is a science of medicine, then science has laws. Physics has laws. Chemistry …

I Am a Depressive Character – You’re Absolutely Right

This post is about patterns or logical bubbles in psycho therapy. As we will see there are some parallels with lateral thinking. There are several reasons why a person attends psychotherapy. Someone may attend psychotherapy because she is suffering because she thinks herself into a situation she doesn't want to be in. She visits  a psychotherapist to …

World’s Most Interesting Reversals (1) – Thinkibility Boost

In a Reversal, the usual supposed cause-effect relation between objects or subjects are turned upside down. For example, it is supposed that the establishment of a permanent observation post increases the safety of recreational sailing. A Reversal could set up that the establishment of a permanent observational post rightly effective decreases the safety of sailors. The …