Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful …
Sub-boxing Everywhere
In all highly developed civilizations, we see a trend to more: segmentation: division into segments specialization: made or used for one particular purpose, job, place, etc. differentiation: development from the one to the many, the simple to the complex, or the homogeneous to the heterogeneous classification: a category into which something is put You could say that products, …
Brands – Thinkibility Nibble
It's amazing how many people let themselves voluntarily be used as advertising boards by clothing manufacturers, yet at the same time, this is a brilliantly designed ad campaign by manufacturers. The customers are not paid for showing the companies logo, they pay even more to be able to wear what is called "designer clothing". Amazing …
LEGO Rich!
"Are you LEGO rich? Do you have an idea for a LEGO set? And are you a Creative consumer?" Yes, adults play with LEGO too and there are over 250.000 registered members of LEGO User Groups throughout the world. LEGO, one of the most creative brands in the world, is using its fan community to …
thinkibility 