Policy Design

Classical Rational Policy Analysis and interactive policymaking are basically reacting to existing problems that, for some reasons, get "high on the societal agenda". However, a real innovative policy can only come about if policymakers redefine themselves as designers instead of reactive problem solvers.

A Concept R&D Department

In 1968, Dick Fosberry won a gold medal in high jumping at the Summer Olympics. Instead of diving with his belly over the bar and landing on his feet, he did it reverse, jumped over the bar with his back and landed on his back. Nearly two thousand years since the Olympics in Athens, mankind …

Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful …