Most end-of-the-year lists of books have the underlying message that “if you haven’t read these books, you are a cultural bar-bar, does not belong to the well-informed elite and not able to go along in conversations”.
In 1968, Dick Fosberry won a gold medal in high jumping at the Summer Olympics. Instead of diving with his belly over the bar and landing on his feet, he did it reverse, jumped over the bar with his back and landed on his back. Nearly two thousand years since the Olympics in Athens, mankind invented... Continue Reading →
In Ideathons, a deliberate attempt is made to create breakthrough ideas. They are tightly directed 2-hour events. The participants work together in small groups of 5 to 6 thinkers. There are clearly defined areas - not too wide nor too narrow. Areas where there is an urgent need for better ideas. For that purpose, world-renowned... Continue Reading →
In an earlier post we republished Michael Michalko's The Difference between the way the average person thinks and a creative genius thinks" As Michael Michalko noticed that an average person focusses his attention on a specific information and excluding all else. In contrast, a creative genius sees the whole but would move from one detail... Continue Reading →
Nowadays, innovation is very in fashion. As a person, you should be innovative (creative?). A product should be innovative to tempt you to buy it (why?). Research should be dedicated to innovations (instead of discoveries?). Or even worse, boards of directors feel compelled to proclaim a "year of innovation" or ask their employees for... Continue Reading →
Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →
A new adage is blowing around in the world of innovation. According to Wikipedia, The term "big data" often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. Analysis of data sets can find... Continue Reading →
In 17th and 18th centuries England, France, and Spain contested the Dutch domination of world trade and the control over the seas and trade routes. After initial English successes, the war ended in a decisive Dutch victory. In 1667 Lieutenant-Admiral Michiel de Ruyter sailed up to the river Thames and attacked the British Royal navy... Continue Reading →