Cold Cases –

What could we learn from solved cold cases? What has caused that the case is solved after years of investigations without results? What were the reasons that a solution was waiting for discovery, but never did? Solved cold cases are illustrative for how we think wrongly. In September 1961, 25-year-old Lucy Johnson, mother of one,... Continue Reading →

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A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in... Continue Reading →

Brands – Thinkibility Nibble

It's amazing how many people let themselves voluntarily be used as advertising boards by clothing manufacturers, yet at the same time, this is a  brilliantly designed ad campaign by  manufacturers. The customers are not paid for showing the companies logo, they pay even more to be able to wear what is called "designer clothing". Amazing... Continue Reading →

The Charm of Imperfection

In an earlier post about focus, we stressed the importance of paying attention to the focus of the thinking. Taking a problem or challenge unquestioned as it exposes itself may lead to brilliant solutions for the wrong problem. It is therefore required to pay substantial time and effort to (re)define the focus of the thinking. The problem... Continue Reading →

World Thinkers’ Ideas – Push the Limits

Your ears… makes you hear. Or Don’t they? Can we learn to extract sensory information from unusual sensory channels? Sensory substitution is a way to work around the loss of one sense by sending information though another channel. Pushing the limits to reach new insights may require new technology. A successful project also requires a... Continue Reading →

Distorted Logic Bubbles

In an interesting article from McKinsey Quarterly Charles Roxburgh explains why good executives back bad strategies. In an earlier blog post  we introduced the concept of the “Logic Bubble”. Edward de Bono used  the term to describe the set of values, needs, beliefs and experiences that a person sees the world through. We all have... Continue Reading →

Logic Bubblegum and Mental Inertia

One of the most powerful concepts to explain creativity is that “Logic Bubble”. The term was coined in Edward de Bono's book Future Positive (1979).  All thinking takes place within a perception space,  within that space everything looks logic from the perspective of the thinker. The logic bubble is formed by values about how the... Continue Reading →

3D Illusions

Visual illusions distort reality and they are a great way to explore how our brain organises and interprets visual sensory input. Below are some fascinating videos by Markus Raetz. Astonishing 3D illusions. Photo:"Bring That Rock" by federico stevanin

Learning to Innovate: An Abstract Art

Learning to innovate: an abstract art? Many companies and organisations may not have noticed that innovation means something else than more research, more technology, more money, or taking more risks. All these factors comes after the conception of an idea for innovation. Inventing ideas is thinking. And a truly innovative idea does not exist - it is only... Continue Reading →

Thinking Patterns

People vary greatly in what they notice. Different things capture our attention. We focus our attention on different things depending upon our experiences, knowledge, values and goals. As a result, we will see certain aspects and ignore others. Our capacity to process information is limited. Information organises itself into patterns like magnetic marbles. The handling of... Continue Reading →

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