Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

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Cold Cases –

What could we learn from solved cold cases? What has caused that the case is solved after years of investigations without results? What were the reasons that a solution was waiting for discovery, but never did? Solved cold cases are illustrative for how we think wrongly. In September 1961, 25-year-old Lucy Johnson, mother of one,... Continue Reading →

Patterns in Medicine

We came across a booklet that could be a good example for the kind of studies by the envisioned Thinkibility University. At its West Wing, scientists dissect the basic thinking patterns in a scientific discipline. Siddhartha Mukherjee was asking himself: If there is a science of medicine, then science has laws. Physics has laws. Chemistry... Continue Reading →

A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in... Continue Reading →

Group Obedience

Have you ever stopped yourself from speaking up at a meeting because you felt that the idea or suggestion would not be appreciated or ridiculed? Groupthink is a phenomenon where the desire for group cohesiveness and a quick decision cloud the judgment of the people in the group. The decision taken is often less than ideal.... Continue Reading →

Brands – Thinkibility Nibble

It's amazing how many people let themselves voluntarily be used as advertising boards by clothing manufacturers, yet at the same time, this is a  brilliantly designed ad campaign by  manufacturers. The customers are not paid for showing the companies logo, they pay even more to be able to wear what is called "designer clothing". Amazing... Continue Reading →

Double Bind

In earlier posts "Contradictions and Aggression" and "Don't Think You Can Think" part 1 and part 2 we did some thinking about contradictions, dilemma's and paradoxes. A special case of these are double binds. A double bind exists when an impossible ultimatum is put forward (either/or, however, both alternatives are unacceptable) two directives are in... Continue Reading →

Physical Ticket Machine – Thinkibility Nibble

Moscow Subway Ticket Machine Accepts Physical Exercise As Payment To promote exercise and the 2014 Olympics, Olympic Changes installed a very special ticket machine at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepts exercise. Riders could receive a free ticket by standing in front of the machine’s camera. We... Continue Reading →

Making Thinking Interesting

Often it is stressed that we should be creative and search for alternative choices or possibilities.  And seldom the interpretation of a phenomenon itself is subject to creative alternatives. In history, politics and news we follow mostly the elucidation as given by experts, journalists or opinion leaders. In organisations, we make “sense” of what is... Continue Reading →

Your Summer’s Wiki List

Your Summer's Wikipedia List: 12 concepts that shaped the world Thinking in concepts is a great advantage in making sense of complex phenomena. When your are able to articulate concepts in a concise and clear, yet accurate way, it will enable you to escape from it. Knowledge of the main concepts that shaped the world... Continue Reading →

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