What Big Data, what information dominance?


A new adage is blowing around in the world of innovation. According to Wikipedia, The term “big data” often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. Analysis of data sets can find new correlations to “spot business trends, prevent diseases, combat crime and so on”.
It is reminiscent of an early US Navy doctrine, as a codification of beliefs or a body of teachings or instructions, taught principles or positions, as the essence of teachings in a given branch of knowledge or belief system. As such, it is a thinking pattern, in which is stated that “information superiority permits the conduct of operations without effective opposition”.

However, in an electronic war game back in 2002 one aircraft carrier, ten cruisers and five out of six amphibious ships were sent to the bottom of the Persian Gulf in the span of just one hour, resulting in the virtual death of over 20.000 US service personnel.

It was the result of an asymmetric strategy by the opponent forces.

Red, commanded by retired Marine Corps Lieutenant General Paul K. Van Riper, adopted an asymmetric strategy, in particular, using old methods to evade Blue’s sophisticated electronic surveillance network. Van Riper used motorcycle messengers to transmit orders to front-line troops and World-War-II-style light signals to launch airplanes without radio communications.
Red received an ultimatum from Blue, essentially a surrender document, demanding a response within 24 hours. Thus warned of Blue’s approach, Red used a fleet of small boats to determine the position of Blue’s fleet by the second day of the exercise. In a preemptive strike, Red launched a massive salvo of cruise missiles that overwhelmed the Blue forces’ electronic sensors and destroyed sixteen warships (Wikipedia)It is the same kind of bold thinking we noticed in our blog Thinking outside the SeaMap:  “doing different things” or “escaping the temptation to do more-of-the-same but only better”.


Military strategists distinguish between symmetric and asymmetric warfare. Symmetric warfare is characterized by standing armies that follows more or less the same tactics and organized in the same way. Their standard mode of operation can be traced back to Napoleonic Warfare.

Guerrilla warfare is an escape from fighting according to the rules imposed by the often far more powerful opponent. Therefore, this strategy is often applied by less powerful opponents. The most famous form is guerrilla warfare, next to terrorism.

Asymmetric competitor strategies could be an effective approach in business. Basically, it is not playing the game similar to the other companies, that is selling and marketing the same products as competitors but cheaper and better. It is about disruptive innovation, changing the rules in the market, by delivering a complete different product than you competitor does. It is all about gaining competitive advantage by creating an unique niche in the market. Playing another race at a different circuit.

There is much more to say about the embarrassing destruction of the mighty US Navy, as the over reliance on technological superiority and information dominance. It’s all about big organizations and the neglect of intuition about the intentions and capabilities of the competitor.


There is much more to say about the embarrassing destruction of the mighty US Navy, as the over reliance on technological superiority and information dominance. Also, the neglect of intuition about the intentions and capabilities of the enemy.

Disclaimer: Now you have heard  about the advantage of disruptive innovation or step-out innovation and decide that your organization should do “some of that.” But most organizations are designed to do something else very well. Namely, what they are already doing. You may have a brilliant vision, you may have identified the next great idea, but organizational routines, standard Key Performance Indicators and existing organizational structures will prevent proper execution: The company will will continue to do what they are already doing succesfully: ” a tiny bit better and a tiny bit cheaper?” See “Why Big Companies Can’t Innovate” by Maxell Wessel.

See also the video: Disruptive Innovation Explained by Clay Christensen.

Framing = To Lure into Deception

In this Thinkibility Boost we will explore the relation between thinking and framing.

In visual arts and particularly cinematography, framing is the presentation of the visual element in an image, especially the placement of the subject in relation to other objects.


Framing can make an image more aesthetically pleasing and keep the viewer’s focus on the framed object(s).

Something similar happens with mass communication. In essence, framing theory suggests that how something is presented to the audience (called “the frame”) influences the choices people make about how to process that information. The basis of framing theory is that the media focuses attention on certain events and then places them within a field of meaning.  Framing involves social construction of a social phenomenon – by mass media sources, political or social movements, political leaders, or other actors and organizations.

Framing is in many ways tied very closely to Agenda Setting theory. Both focus on how media draws the public’s eye to specific topics – in this way they set the agenda. But Framing takes this a step further in the way in which the news is presented creates a frame for that information.


Political Framing

This is usually a conscious choice by journalists – in this case, a frame refers to the way media as gatekeepers organize and present the ideas, events, and topics they cover.

Most of the time framing is a technique used by politicians or their advisers to favor a wished representation of the facts, usually when things went wrong.


Political Spinning

This is called spinning. The main objective is to lure the public into  believing propaganda. A standard approach used in “spinning” is to reframe, reposition, or otherwise modify the perception of an issue or event, to reduce any negative impact it might have on public opinion.

Spinning might be discovered by misleading or false

  • Metaphors: To give an idea or program a new meaning by comparing it to something else. See for an analysis of political metaphor here.
  • Stories (myths and legends): To frame a subject by an anecdote in a vivid and memorable way. For an introductory text, see story telling in politics.
  • Traditions (rites, rituals and ceremonies): To pattern and define an organization at regular time increments to confirm and reproduce organizational values.
  • Slogans, jargon and catchphrases: To frame a subject in a memorable and familiar fashion. Here a list of political sloganscatch phrases, buzzwords and jargon.
  • Artifacts: To illuminate corporate values through physical vestiges (sometimes in a way language cannot). Look here for 25 Amazing Political Artifacts From the New-York Historical Society
  • Contrasts: To describe a subject in terms of what it is not. For an introduction read Contrast in Presentations Creates Contour



Cold Cases –


What could we learn from solved cold cases? What has caused that the case is solved after years of investigations without results? What were the reasons that a solution was waiting for discovery, but never did? Solved cold cases are illustrative for how we think wrongly.

In September 1961, 25-year-old Lucy Johnson, mother of one, was at her home in Surrey, British Colombia. She was not seen the next day. Or the next. Or for the next 52 years.
For one reason or another, Lucy was not reported missing until four years later. Obviously, this raised questions, and suspicion fell on her husband Marvin. Police even dug up the husband’s backyard in search of a body, but they found nothing. Decades passed, Marvin died, and there seemed no hope of solving the case.


According to Wikipedia, a cold case is a crime or an accident that has not yet been fully solved and is not the subject of a recent criminal investigation, but for which new information could emerge from new witness testimony, re-examined archives, new or retained material evidence, as well as fresh activities of the suspect.

However, it is not always new and fresh information that helps to solve the case, but new perceptions. Even new information tends to be interpreted in old perceptions. Information is not perception.

Lucy’s daughter Linda, a small child at the time of her mother’s vanishing posted ads in newspapers and other media outlets in search of clues. Then in 2013, she received a phone call. The woman on the other end of the line claimed to be Linda’s stepsister, whom she’d never known existed. The woman said their mother Lucy was alive and well, living with a whole new family in the Yukon.


Sometimes a viable suspect has been overlooked or simply ignored due to then-flimsy circumstantial evidence, the presence of a likelier suspect (who is later proven to be innocent), or a tendency of investigators to zoom in on someone else to the exclusion of other possibilities (which goes back to the likelier suspect angle)—known as “tunnel vision”

However unbelievable the claim sounded, Linda followed up it. Sure enough, her mother was not the victim of foul play as suspected. She’d simply fled to another life. Marvin had abused her, claimed Lucy, and when she’d tried to leave with her daughter, he’d stopped her. So she just took off on her own.


In our view, solved cold cases are excellent vehicles to study thinking methods, as what students and scientists are supposed to do at the  Thinkibility University. At its East Wing they are excellent in Reverse Engineering of Thinking Strategies we wrote earlier about.

When Linda visited the caller to check whether the woman in question was indeed her Laura, she recognized her mother immediately.


The people working there are not trained as criminal investigators but will use systematic and deliberate creative thinking techniques. Not only to improve forensic investigations but improving thinking methods in general. For scientific research as well for daily practical thinking.

As you might notice in the following mind map, little attention is given to the role of perception in this example of a  Crime Scene Investigator Job Description:


The following books could be good starting points to be studied by the East Wing:

Solving cold cases happen when limiting thoughts and behaviors are challenged.

But how to challenge “limiting thoughts and behaviours”?






Patterns in Medicine


We came across a booklet that could be a good example for the kind of studies by the envisioned Thinkibility University. At its West Wing, scientists dissect the basic thinking patterns in a scientific discipline.

Siddhartha Mukherjee was asking himself: If there is a science of medicine, then science has laws. Physics has laws. Chemistry has laws. Biology has laws.

The simple question was: If that’s the case, then what are the laws of medicine? These were not meant to be universal commandments. These were meant to be explorations about principles that might hold true about medicine today and about medicine in the future. That was the framework for this book.

Law One : A strong intuition is much more powerful than a weak test.

Law Two: “Normals” teach us rules; “outliers” teach us laws

Law Three: For every perfect medical experiment, there is a perfect human bias

Watch or read here an interview with him about the book. You could also read the Ted book: The Laws of Medicine Field – Notes from an Uncertain Science

For us, Gijs and Asa, it is not the description of the laws of a scientific discipline that interests us – how interesting they are by itself but the possibility they give to escape from it. Once spelled out, laws are just vehicles to set up new approaches.

In short, at the West Wing of the Thinkibility University, they are thinking laterally about science.


We have earlier written about patterns in science and possible escapes from them in the following blogposts:

Our next post about the topic “Patterns in Science” will be about Patterns in Law. Could it be that in Western law assumptions are hidden that hinders us in modern times?

Not to miss?  Follow Thinkibility. The blog about Thinking, Creativity, Innovation and Design.


The Charm of Imperfection


In an earlier post about focus, we stressed the importance of paying attention to the focus of the thinking. Taking a problem or challenge unquestioned as it exposes itself may lead to brilliant solutions for the wrong problem. It is therefore required to pay substantial time and effort to (re)define the focus of the thinking.

The problem of attention is best illustrated by the figure-ground phenomenon:  it is known as identifying a figure from the background. For example, you see words on a printed paper as the “figure” and the white sheet as the “background”. However, it is possible to define the white sheet as the “figure”and the “background” as the printed words. Some examples of figure–ground perception shift are:

Figure–ground perception can be expanded from visual perception to include abstract (i.e. non-visual) concepts such as melody/harmony, subject/background, and positive/negative space. The concept of figure and ground fully depends on the observer and not on the item itself.

In art, is the space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the “real” subject of an image. It is called Negative Space. The Japanese word “Ma” is sometimes used for this concept, for example, in garden design.

With respect to presented information we called this phenomenon “Left Out” and “Cassandra information“: What is not there?

Left Out

What is not mentioned in the report, intentionally or unconsciously?

We will take the figure-ground reversal a little bit further. Normally, we strive for perfection– broadly, a state of completeness and flawlessness. We value strength, beauty, completeness, velocity, winning etc. Let’s shift focus to the negative face. What is the beauty of imperfection? Amazingly, there is no such page in Wikipedia neither in the Encyclopedia Britannica.

Ripping or distressing of jeans, though also arising naturally as a result of wear and tear, is sometimes deliberately performed by suppliers – with distressed clothing sometimes selling for more than a non-distressed pair. For example, Pucci sold “embellished mid-rise boyfriend jeans” for $860 USD. In other times it would be a sign of poverty.

The Golden Raspberry Awards is an award ceremony in recognition of the worst in a film. Most winners do not attend the ceremony to collect their awards.  Notable exceptions include Tom Green (Worst Actor/Worst Director), Halle Berry and Sandra  Bullock (Worst Actress), Michael Ferris, Joe Eszterhas (Worst Screenplay), and Paul Verhoeven (Worst Director)

“The Bad Hemingway Contest” is an annual writing competition that has been held for nearly thirty years, the contest pays mock homage to Ernest Hemingway by encouraging authors to submit a ‘really good page of really bad Hemingway’. Also to mention the “Hemmingway Look-alike Society”, a bunch of “portly gray-bearded old men.”: not being unique is the pursue, but striving for the likeness of someone else is worth pursuing.


It is all about focus shift

It is all about perception shift. A shift from looking for perfection to valuing imperfection. In Japan, it is called Wabi-sabi the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is “imperfect, impermanent, and incomplete”

What about the 25 inventions that are completely pointless, as a Car Exhaust Grill or a sadomasochistic tea kettle?

Leaning towers seem to attract a lot more visitors than towers standing upright.

A choir for people who cannot sing and are tone deaf was started by Nadine Cooper, 48, who wanted to join a singing group but never had the courage because she was aware she could not stay in tune. Her self-consciousness started when she was a child after a music teacher ordered her to keep her mouth shut because of her awful singing.A tuneless choir for those who . . .well can’t sing: Listen, this bunch is really hair-raising the roof!

 There are hundreds of quotes about imperfection:
At last, imperfection is even a subject of serious studies, for example, “On Ugliness” by  the legendary   Italian novelist, literary critic, philosopher, semiotician and university professor  Umberto Eco.

Out of Date Concepts – Thinkibility Nibble


Concepts occur in solid form and are often not questioned. After all, they have proved their worth and value. Concepts as an abstract or generic ideas, conceived in the mind, are generalized from particular instances. The more “solid” a concept appears the higher the chances are that the concept was conceived in the collective mind decades or ages ago.

Historically, marriages in most societies were arranged by parents and older relatives with the goal of legacy and economic stability and political alliances. So, the concept then was defined as a kind of business agreement, rather than something that involved love.  It is therefore  not surprising that a concept such as matchmaker – as the process of matching two or more people together for the purpose of marriage –  also got outdated.

In general, outdated concepts can be considered as originally adequate in the circumstances in which they were designed, but now hopelessly outdated because of the changed circumstances, be it economic, social, historical, technological, etc.

Schematically shown:

outdated concept.png

For example:  since we have reduced democracy to selecting representatives, and reduced representative democracy to mean simply voting, a valuable system is now mired in deep difficulties.

” In a referendum, we ask people directly what they think when they have not been obliged to think – although they have certainly been bombarded by every conceivable form of manipulation in the months leading up to the vote. But the problem is not confined to referendums: in an election, you may cast your vote, but you are also casting it away for the next few years. This system of delegation to an elected representative may have been necessary in the past – when communication was slow and information was limited – but it is completely out of touch with the way citizens interact with each other today.”

“This blind faith in the ballot box as the ultimate base on which popular sovereignty rests can be seen most vividly of all in international diplomacy. When western donor countries hope that countries ravaged by conflict – such as Congo, Iraq or Afghanistan – will become democracies, what they really mean is this: they must hold elections, preferably on the western model, with voting booths, ballot papers and ballot boxes; with parties, campaigns and coalitions; with lists of candidates, polling stations and sealing wax, just like we do. And then they will receive money from us.”

“Local democratic and proto-democratic institutions (village meetings, traditional conflict mediation or ancient jurisprudence) stand no chance. These things may have their value in encouraging a peaceful and collective discussion, but the money will be shut off unless our own tried-and-tested recipe is adhered to.”

Could we conceive alternative designs for  a system that would express the will of the people, as is the original idea behind the concept of democracy: a system of government in which all the people of a state are involved in making decisions about its affairs?

Look for some real interesting ideas in “Why elections are bad for democracy ” by David Van Reybrouck.

There are many concepts that have become outdated or soon will become. Can you think of any? And can you design any new concepts that can be used instead?

Conceptual Thinking and Using Physical Things

There is a misunderstanding that conceptual thinking is abstract in nature. Conceptual thinking is seen as just playing in your head, without physical devices?

Conceptual art is the physical result of conceptual thinking. In conceptual art, the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a machine that makes the art.

Academic pre-promotions are the most boring ones in the world. The candidate presents his or her findings to a committee of academic professors, verbally and only incidentally supported by audio-visual means. But why not dance a thesis or explaining statistics?

To get a drivers license most people study traffic rules by books. Traffic rules are indeed conceptual by nature but in Africa, they use dinky toys to explain them. What about simulating traffic jams by using dinky toys?

The approach of Lego Serious Play is based on research which suggests that hands-on, “minds-on” learning produces a deeper, more meaningful understanding of the world and its possibilities. Lego Serious Play is a powerful example of the benefit of using physical things for conceptual thinking. Participants are forced to express concepts in bricks, literally.

We assume that conceptual thinking –thinking with the help of abstract concepts – will improve dramatically when using the opposite: physical objects.

We invite the reader to come up with ways to explain the concept of a bitcoin, a ledger and blockchain technology, using physical objects.