More-of-the-Same or a Breaktrough Innovation?

  In  a recent post What’s (not) an Innovation? we mentioned that an innovation consists of a new combination of a function - the innovation has the purpose of satisfying a need a principle - there is a mechanism or idea how to deliver that function a market - the innovation has a value that can... Continue Reading →

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A More Beautiful Question (2)

Here a sequel to How to Get a More Beautiful Question? Defining the thinking task before beginning an idea generation session is one of the most neglected stages. Most starting questions are far too broad defined. For instance. “In What Ways Might We (IWWMW) get more clients?”. It is more helpful to break it down in... Continue Reading →

Sub-boxing Everywhere

In all highly developed civilizations, we see a trend to more: segmentation: division into segments specialization: made or used for one particular purpose, job, place, etc. differentiation: development from the one to the many, the simple to the complex, or the homogeneous to the heterogeneous classification: a category into which something is put You could say that products,... Continue Reading →

Logic Bubblegum and Mental Inertia

One of the most powerful concepts to explain creativity is that “Logic Bubble”. The term was coined in Edward de Bono's book Future Positive (1979).  All thinking takes place within a perception space,  within that space everything looks logic from the perspective of the thinker. The logic bubble is formed by values about how the... Continue Reading →

Trends in Innovation – Think Inside The Box!

Trends in Innovation In an interesting article in the Harvard Business Review, “Reversing the Decline in Big Ideas” Max Marmer argues; “The number of teams working on transformational ideas in Silicon Valley seems to be declining and homogeneity of founding teams is one of biggest reasons why. We started with the dynamic duo of the... Continue Reading →

Innovations – hype, a mantra, or fashion

A mystery What is innovation? Is it an improvement, a further development of the product? Is it an extra button? A new colour?  Or something impossible? To encourage innovative thinking we need to inspire action and at least in some cases, swim against the tide. The pitfall that many for us step into when trying... Continue Reading →

History of Deliberate Creativity

The idea that you can be taught to be creative by using techniques of deliberate creativity is a recent phenomenon. The first approaches originating between fifty and seventy years ago. There are roughly three approaches to deliberate creativity: Brainstorming Lateral Thinking TRIZ Innovation - the implementing of ideas that have value – is a younger... Continue Reading →

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