More-of-the-Same or a Breaktrough Innovation?

  In  a recent post What’s (not) an Innovation? we mentioned that an innovation consists of a new combination of a function - the innovation has the purpose of satisfying a need a principle - there is a mechanism or idea how to deliver that function a market - the innovation has a value that can... Continue Reading →

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Logic Bubblegum and Mental Inertia

One of the most powerful concepts to explain creativity is that “Logic Bubble”. The term was coined in Edward de Bono's book Future Positive (1979).  All thinking takes place within a perception space,  within that space everything looks logic from the perspective of the thinker. The logic bubble is formed by values about how the... Continue Reading →

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