What’s (not) an Innovation?

  Nowadays, innovation is very in fashion. As a person, you should be innovative (creative?). A product should be innovative to tempt you to buy it (why?). Research should be dedicated to innovations (instead of discoveries?). Or even worse, boards of directors feel compelled to proclaim a "year of innovation" or ask their employees for... Continue Reading →

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Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

Philosophy + Science – Thinkibility Nibble

Today it is regarded by many professional groups to be fruitful as well as necessary to bridge the gap between art and science. Many areas of scientific research needs better thinking and creative working relationship between humanistic and scientific subjects is one approach to ensure that the best solutions and ideas are developed. Neuroscience is... Continue Reading →

Innovations – hype, a mantra, or fashion

A mystery What is innovation? Is it an improvement, a further development of the product? Is it an extra button? A new colour?  Or something impossible? To encourage innovative thinking we need to inspire action and at least in some cases, swim against the tide. The pitfall that many for us step into when trying... Continue Reading →

Thinking about Value

  Thinking about Value The importance of value is the theme in the book “The Little Prince” by Antoine de Saint-Exupéry.  The narrator observes that grown-ups like numbers. Grown-ups think that they know a person after then have asked questions related to a new friend’s age and how much money his parent’s make. The little prince... Continue Reading →

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