Social Innovation

What are Social Innovations? According to Wikipedia social innovations are new strategies, concepts, ideas and organizations that meet the social needs of different elements which can be from working conditions and education to community development and health — they extend and strengthen civil society. Social innovation includes the social processes of innovation, such as open …

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Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful …

Value Engineering

Value Engineering A common method is to explore values is to use value engineering where we determine the value of goods or services by looking at the ratio between cost and function. The goods or services are examined and the first stages in value engineering are information gathering and analysis. This is a creative method …

The Thinking Habits of Steve Jobs

In Walter Isaacson´s biography Steve Jobs  emerges as a nasty, selfish, and ruthless man. Fortunately, he applied his talents to making computers and did not engage in criminal activities. Although, Steve Jobs  thoroughly studied Buddhism and meditated, there is little evidence of an inner peace of mind or compassion with other humans. He is the epitome of a genius who, because he thinks much faster and better than his employees, fell into the trap of arrogance and power play. Fanatic, extremist, narcissistic and obsessive, not a man to have in your enterprise, …