Creative Marketing – Thinkibility Boost

Classical marketing campaigns are mostly massive in nature, like the Napoleonic Wars. By using brute force and heavenly leaning on resources (people, money, gun power, logistics, management skills) they ty to win. Basically, both parties are in the same game, each trying to use better but more-of-the-same tactics. An alternative for the not so powerful... Continue Reading →

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Brands – Thinkibility Nibble

It's amazing how many people let themselves voluntarily be used as advertising boards by clothing manufacturers, yet at the same time, this is a  brilliantly designed ad campaign by  manufacturers. The customers are not paid for showing the companies logo, they pay even more to be able to wear what is called "designer clothing". Amazing... Continue Reading →

Value Engineering

Value Engineering A common method is to explore values is to use value engineering where we determine the value of goods or services by looking at the ratio between cost and function. The goods or services are examined and the first stages in value engineering are information gathering and analysis. This is a creative method... Continue Reading →

The Thinking Habits of Steve Jobs

In Walter Isaacson´s biography Steve Jobs  emerges as a nasty, selfish, and ruthless man. Fortunately, he applied his talents to making computers and did not engage in criminal activities. Although, Steve Jobs  thoroughly studied Buddhism and meditated, there is little evidence of an inner peace of mind or compassion with other humans. He is the epitome of a genius who, because he thinks much faster and better than his employees, fell into the trap of arrogance and power play. Fanatic, extremist, narcissistic and obsessive, not a man to have in your enterprise,... Continue Reading →

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